I'm Felipe — I currently own and operate Pi Tech (a software consultancy) and Closet Factory Austin. Over 20 years I've built teams from scratch, launched products, closed deals, and helped scale companies from early stage to exit. I like working with people who want to get things done. What can we build together?
Things I enjoy doing and have had real success with.
There's no better way to understand your customer than by talking to them and tracking everything to identify patterns.
Stop delaying and get customer feedback in 5 days. "I don't need time, I need a deadline." — Duke Ellington
Ditch the feature wishlist. When done correctly, roadmaps can guide the org to deliver on the company strategy.
Digging into contracts, including legalese and coming up with amicable win-win agreements.
Solving this puzzle can have huge benefits for the business, from increasing NPS scores to reducing churn.
A coach is on the sidelines calling plays. A captain is on the field, solving problems with the team. I prefer being a captain.
Always learning. The more I learn, the more I realize how much I don't know.
Boston University
1998 – 2002
Pragmatic Marketing Institute
2015
Stanford University (Coursera)
In Progress
Here are the highlights...
Pi Tech
Built this from the ground up to $3.9M revenue with 25% EBITDA in two years. Grew the team to 40 engineers and created our "Specless Engineering" methodology — our take on making Agile actually work.
Zello
Grew the team from 2 to 7 in 12 months. Cut enterprise MRR churn from 9.8% to -0.1% in 6 months by actually visiting customers and fixing problems. NPS hit 58% enterprise.
PaidUp
Co-founded a payments platform for youth sports clubs. We processed $5MM+ a year. Built the support stack on ZenDesk and Stripe and wired it all together.
Mozido
Ran product and engineering across fintech and mobile marketing — 5 PMs, 2 scrum masters, 35 devs, 10 QA, and 5 managers. Three promotions in seven years at this company.
Mozido
Mozido
Affinity Mobile
Accenture
(Remind me to tell you the story about being the real-life "Can you hear me now?" guy)
Sustainable Food Center
Check out my resume for a list of practical skills
Some featured past work. Here are some of the work products I've created. Click below for more details.
Laid out payment workflows for this portal using Material Design.
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Operated a design sprint to get real user feedback on new app in 5 days.
6 images
Generated early warning system to identify accounts in danger of churning.
2 imagesAnswering some questions you may want to know about me.
I'll get back to you in two shakes of a lamb's tail...