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About me - Felipe Fernandes

I love building teams to solve business challenges and turn bold visions into successful digital products.

I'm a high-energy leader with success forming great teams by finding, training, and retaining top talent.

Proven success in front of investors, building client relationships, hitting timelines and budgets.

Over 20 years experience building and scaling early to mid-stage companies.

What can we do together?

Past Employers
Past Clients
Public Service Announcement

Allow me to reintroduce myself...
my name is Felipe Fernandes.

Here are some of the things I enjoy doing and have had success with throughout my career

Customer Interviews

There's no better way to understand your customer than by talking to them and tracking everything to identify patterns.

Design Sprints

Stop delaying and get customer feedback in 5 days.
"I don't need time, I need a deadline." - Duke Ellington

Product Roadmaps

Ditch the feature wishlist. When done correctly, roadmaps can guide the org to deliver on the company strategy.

Contract Negotiations

Digging into contracts, including legalese and coming up with amicable win-win agreements.

Retention & Growth

Solving this puzzle can have huge benefits for the business, from increasing NPS scores to reducing churn.

Building Teams

A coach is on the sidelines calling plays. A captain is on the field, solving problems with the team. I prefer being a captain.

Education

I believe that personal education never ends

A lifelong learner is committed to expanding their knowledge by accepting how little they know.

Computer Engineering

1998 - 2002
Boston University

Pragmatic Marketing

2015
Pragmatic Marketing Institute

Machine Learning

In Progress
Stanford University (Coursera)
Experience

Here are the highlights...

Co-Founder & CEO - Pi Tech

September 2021 ─ Present

I have led the company to a robust $3.9M in revenue with a 25% EBITDA margin in just two years. My role involves growing a skilled 40-member team of tech professionals and pioneering the "Specless Engineering" methodology to improve upon Agile Scrum. My leadership extends to fostering company culture, overseeing financial health, and ensuring compliance with industry regulations, contributing to Pi Tech's dynamic growth and innovative output.

Chief Commercial Officer - Talos Digital

February 2021 ─ September 2021

Negotiated and secured high-value contracts that were instrumental to the company's 8-figure exit to Perficient (NASDAQ: PRFT). Within a brief but impactful tenure, I scaled the business to a $3.5M run rate, all while managing a robust 45-person product and engineering team. My responsibilities extended beyond business growth, encompassing the expansion strategy and the stewardship of key strategic accounts, positioning Talos Digital as an attractive acquisition target.

Director, Customer Success - Zello

March 2019 ─ March 2021

Grew from 2 to 7-person team in 12-months by creating a hiring process to source, assess, and hire junior and senior Customer Success Managers (CSM). Reduced enterprise MRR churn rate from 9.8% to -0.1% in 6 months through on-site visits, and customer lifecycle mgmt plan. NPS: 58% enterprise, 46% avg.

Co-Founder & President - PaidUp

September 2015 ─ March 2019

PaidUp created a new payment category geared toward youth sports clubs by streamlining payments and processes. PaidUp processed $5MM+ annually. Architected a support organization utilizing ZenDesk, Stripe, in-house portals, and integrations. Developed management reports for monthly analysis of KPIs.

VP, Product & Engineering - Mozido

September 2012 - August 2015

Responsible for Mozido products across financial services and mobile marketing verticals (grew and managed a team of 5 product owners and 2 scrum masters). Directed user experience (UX) and strategic product management resources for the development of core Mozido services. Simultaneously built and ran the engineering organization consisting of 35 Devs, 10 QA, 3 Tech Writers, and 5 managers.

Director, Product - Mozido

September 2010 - August 2012

Sr. Manager, Product - Mozido

July 2008 - August 2010

Manager, Financial Services - Affinity Mobile

June 2006 - June 2008

Analyst, Wireless Carriers - Accenture

May 2004 - May 2006
(Remind me to tell you the story about being the real-life "Can you hear me now?" guy)

Non-Profit Board Member - Sustainable Food Center

May 2017 - Present
Skills

Let's have a little fun...name that movie

Check out my resume for a list of practical skills

97%

Nunchucks

95%

Bo Hunting

90%

Computer Hacking

Portfolio

Some featured past work

Here are some of the work products I've created. Click below for more details.

Layed out payment workflows for this portal using Material Design.
Operated a design sprint to get real user feedback on new app in 5 days.
FAQ

Answering some questions you may want to know about me

Q.

What important truth do very few people agree with you on? (Peter Thiel question)

A.

Fahrenheit is better than the Celsius.

The metric system reigns supreme in its logical structure, built on multiples of ten, much like our own decimal counting system. It's the epitome of order and predictability — qualities that are highly valued in any field requiring precise measurements and standardization. The conversion between units is effortless, merely a matter of moving a decimal point. The metric system is much easier than memorizing how many quarts are in a gallon.

In contrast, Fahrenheit is far superior to Celsius. Each degree in Fahrenheit represents a smaller temperature interval than Celsius, making it more descriptive for slight shifts that can affect our comfort. Moreover, every 10-degree increment in Fahrenheit represents a noticeable change in comfort level, a relatability that Celsius, with its focus on water's properties rather than human experience, doesn’t quite capture. It’s this granularity and proximity to base 10 counting that makes  Fahrenheit a more practical choice to Celsius.

Q.

What B2B company do you admire and why?

A.

Basecamp genuinely captures my admiration within our sector for its remarkable journey from a modest design company to a major product-driven company with a vast user base. Their dedication to crafting a product that resonates with users, coupled with their unparalleled commitment to customer service, really sets them apart. They've been trailblazers in creating Ruby on Rails and have set industry standards for remote work long before it became a global norm. Through their transparent practices and organic growth without reliance on outside funding, Basecamp has become a paragon in the tech world, showing what's possible with innovation and customer-centric values.

Q.

What is a great non-fiction book or article that you would recommend?

A.

I have two:

"A Short History of Nearly Everything" by Bill Bryson is a remarkable journey through scientific discovery that captures the wonders of the universe and the quirks of its discoverers. Bryson has a unique gift for making complex concepts accessible and entertaining. His book traverses through fields like geology, chemistry, paleontology, astronomy, and particle physics, all while maintaining a light-hearted and engaging narrative. This book is perfect for anyone looking to understand how we’ve come to know what we know about the world and the cosmos.

"The Splendid and the Vile" by Erik Larson offers an intimate look at Winston Churchill’s leadership during the harrowing days of World War II. Larson paints a detailed picture of Churchill’s personal, political, and military decisions that helped steer Britain through one of its darkest times. The book is well-researched, drawing from diaries, original archival documents, and once-secret intelligence reports. It's a testament to the resilience of the human spirit in the face of adversity, and a must-read for history enthusiasts and those interested in leadership under crisis.

Contact me

Let's chat

Fill out the form below or email felipefernandes@hey.com

I'll get back to you in two shakes of lamb's tail...

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